It was just about the right pick me up that I needed to get through the rest of the working week.
Levi's Malaysia hosted the We Are Original MY Celebration party last Thursday in KL Live by bringing together local personalities from various fields to each tell their own unique jeans stories.
The celebration honoring originality and authenticity showcased fashion performances, live murals and even a mini Tailor Shop for customization services as well as a preview of the Live In Live's feature film.
Legendary rock star Amy Search, Asia's Next Top Model Season 2 winner, Sheena Liam, Hujan lead singer Noh Salleh, national gymnast Farah Ann and top blogger , Jane Chuck were just a few people out of the many that were chosen to be Levi's We Are Original Personalities to highlight 4 new ranges from the Levi's brand.
The Levi's Commuter Series is designed to keep the urban cyclist comfortable, safe and dry during a ride. Details that are exclusive to Commuter include reflective heat transfer and U-Lock holder, reflective tape and thread as well as higher back-rise for increased coverage when riding. Their Commuter Tops feature water repellency, secured pockets. and are also now fused with Thermoregulating CoolMax base layers to keep wearers dry, cool and better hydrated.
Commuter tops retail from RM99 ; Commuter bottoms retail from RM329.
The Levi's team had a group of bboys to breakdance while wearing the Stretch line of jeans.
Okay. Point proven. You have very durable &stretchy jeans.
This range of jeans is perfect for those who are constantly on the move. The range was designed with strength and stability in mind. They hold up better in repeated washing due to their shape retention benefits, prevents knee blowouts and improves color luster which enables it to stay new for a longer period of time.
Retails from RM239.
Malaysia is hot. Which is why the Levi's Cool range might just be the product we all need. The Cool collection is specifically constructed to combat the sweltering hot weather with breathable fabric that wicks away moisture , enables proper body ventilation and automatically adjusts to the body's temperature.
Retails from RM279.
4. Women's Shaping
Dancers wearing the Women's Shaping Line of Levi's Jeans.
This line of ultimate shaping jeans helps slim the tummy, lift the seat and lengthen the legs!
If I was the Levi's Copywriter, I would name this line of jeans "The Plastic Surgery". They are designed to smooth and enhance and is a combination of high recovery fabrics and advanced tummy-slimming technology.
Retails from RM199. (WHAT?!?!)
The event ended with many pictures taken and a very well fed crowd.
I had so much fun Levi's! Thank you for having me.
Picture by Lifestyle Asia
Commuter, Stretch and Cool will be available nationwide from May 2016. Women's Shaping is available from June onwards.
For more information, visit www.levi.com.my or the Levi's Facebook page here.
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